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Bookies Coral celebrate an early ad buy after England qualify for Brazil 2014 [Picture]

Wednesday, October 16th, 2013

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Bookmakers Coral have pulled off a nice PR scoop the day after England booked their place at next summer’s World Cup in Brazil.

Coral bought a large newspaper ad placement in advance of England’s final World Cup qualifier against Poland, and according to the advert which they have since published, their media buy was acquired at a discounted rate.

Coral’s advert read:

Well done England! They laughed at us when we booked this ad early… but we qualified, right?

See Coral’s PR stunt below.

Nnx8M9a Bookies Coral celebrate an early ad buy after England qualify for Brazil 2014 [Picture]

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