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Bookies Coral celebrate an early ad buy after England qualify for Brazil 2014 [Picture]

Bookmakers Coral have pulled off a nice PR scoop the day after England booked their place at next summer’s World Cup in Brazil.

Coral bought a large newspaper ad placement in advance of England’s final World Cup qualifier against Poland, and according to the advert which they have since published, their media buy was acquired at a discounted rate.

Coral’s advert read:

Well done England! They laughed at us when we booked this ad early… but we qualified, right?

See Coral’s PR stunt below.

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B101 Writer