Bookmakers Coral have pulled off a nice PR scoop the day after England booked their place at next summer’s World Cup in Brazil.
Coral bought a large newspaper ad placement in advance of England’s final World Cup qualifier against Poland, and according to the advert which they have since published, their media buy was acquired at a discounted rate.
Coral’s advert read:
Well done England! They laughed at us when we booked this ad early… but we qualified, right?
See Coral’s PR stunt below.