William Hill is one of the best known bookmakers on the British High Street and, unsurprisingly, one of the very best online bookmakers in the world.They have a passion for football, sponsoring the Football Writers Association and every week one of that organisation’s 400+ members makes an appearance on William Hill’s popular podcast service.
William Hill brand history
William Hill are an established bookmaker which was founded in 1934. It now employs 16,000 people with offices all over the world. However, more than 80% of William Hill’s customers are from the UK.
Listed on the London Stock Exchange in 2002 William Hill currently operate over 2,370 betting shops and two greyhound stadiums: Newcastle and Sunderland. The popular company launched its online sportsbook in 1998, it is licensed by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner. William Hill also have a UK Gambling Commission license meaning they take responsible gaming very seriously. It is what you would expect from a company which boasts the biggest market share, 15%, of the UK’s online business.
Such popularity is the result of a good product and an aggressive marketing strategy. Within football William Hill currently sponsor the Scottish Cup and are also the sponsors of the official Scottish team.
William Hill offers new customers two x £10 free bets when they place their first wager of £10 or more. This generous offer does require new customers to use of the William Hill promo code ‘F20’ when registering your account and making your first cash deposit. Additionally your qualifying bet must be on a selection or selections with cumulative odds of 1.50 (1/2 in old fashioned odds). Other pertinent conditions to note are: Free bets can be spent on any bet type with the exception of Tote, pool or lottery bets. Your William Hill free bets must be placed within 30 days of award otherwise they will expire. Free bet stakes are not returned as part of the settlement of successful free bets.
And do note, due to the abuse of free bet promotions, William Hill customers using Skrill, Neteller or PaySafe to deposit on their new account will not qualify for any free bet sign-up offer.
Free bet offers
There is a £5 William Hill free bet available every week for fans of football betting who simply stake a total of £20 or more, during a seven day period, on football accumulators with four or more selections.
Both William Hill online and mobile customers are eligible for this promotion, but they must place their £20 in football accumulator bets between midnight every Friday until 23:59:59 every Thursday. Free bets will be credited by midday every Friday, to customers who have placed a bet to the qualifying terms.
To be eligible for a free bet, customers must join the William Hill Offer Club via links on William Hill’s site or by simply clicking their ‘Promotions’ tab. Within that promotions area it is not uncommon to find yet more free bet offers and you will also find details of all William Hill’s concessions such as ‘best odds guaranteed’, ‘enhanced odds’ and ‘acca insurance’ which returns stakes on near miss football accumulators featuring six or more selections.
William Hill offers countless payment and withdrawal methods for their clients from around the world. Domestically their most popular options are PayPal, Visa, Diners Club, EntroPay, Maestro, Skrill, Neteller, Paysafe, Western Union, ClickandBuy, Local Bank Transfer and a good old fashioned cheque!
With the exception of bank transfers, cheques and Western Union all deposits are credited to your account immediately and all transactions are free of charge. You can also make deposits over the counter in any one of William Hill’s 2,370 betting shops using their ‘CASHDIRECT’ voucher system. To help with this cause William Hill have a convenient ‘shop locator’ section on their website.
William Hill’s customer support service is excellent. The firm do encourage you to self-diagnose your issues via their ‘Help’ section which has a prominent tab that remains static at the top right corner of all pages. But within this area and peppered all over the online website is ‘Contact Us’ links.
There are four ways to contact William Hill’s support staff, with a 24/7 ‘Live Chat’ feature the headline act. You can also call one of William Hill’s free-phone telephone lines, use a simple email enquiry form (which will allow you to upload documents or screen shots). Finally Twitter users with an enquiry can send it across to William Hill’s help desk at @WillHillHelp. During our William Hill review we have found William Hill’s customer service staff to be very prompt and helpful in dealing with clients queries.
William Hill Sports & Football Betting
William Hill offers podcasts, in-play radio, live streaming and a blog/news section to support the sports they offer. And a very considerable offering it is too. There are no less than 31 different fields that William Hill offer markets on. These range from Pool to Politics, Cycling to eSports and NFL to Alpine Skiing.
And the markets they offer within each sports is equally impressive. There are considerably more bet options than just win, and each-way on most sporting genres. ‘Match bets’, ‘double results’ and ‘handicaps’ are amongst the options you will have available to you on most events.But it is the leading two sports in terms of betting turnover which feature the most in-depth betting opportunities: Horse racing and Football betting.
There are often over 230 pre-game markets on offer for major football matches, everything from correct score and time of the first goal through to over/under on the total goals and corners/cards stats specials.
Even obscure games – and William Hill do offer betting on games from all around the globe – have a vast array of markets on offer. Many are webcast live, most have a ‘virtual game’ display making the bet experience all the more exciting. Incidentally, if you cannot find the game you are looking for William Hill do have a simple ‘Team A-Z’ tab which will direct you to the game/market you are interested in.
Predictably the presentation and usability of the William Hill site in general is excellent, enhanced odds and concessions are commonplace and ‘Cash-Out’ facilities give punters an even better chance to take a profit mid-match and run!
William Hill Poker
Amongst the first major online bookmakers to embrace online poker, William Hill have sponsored some high-profile televised events such as Channel 4’s William Hill Poker UK Grand Prix won by Phil Laak and Martin Wendt.
Currently William Hill Poker resides on the iPoker Network which means a wide selection of games, including Texas Hold’em, Omaha and Stud are always on the go. And it is not just cash games, multi-table tournaments and Sit ‘n Go tables are constantly starting at William Hill Poker. They are designed to cater for players of all types from beginners to those with a big bankroll. In total the brand Poker offers over €5 million in guaranteed tournament prizes every month and they also stage satellites for major forthcoming land-based competitions. Their software can be downloaded free, alternatively players can opt for ‘instant play’. To top it all off, William Hill Poker also has a great ‘Loyalty Program’ which comes in addition to a New Depositors Gift Bag’ whereby a £20 deposit will get you an additional £75 in rewards.
William Hill Casino
William Hill Casino always has a lot going on in the promotions department. To start with new customers have the choice of three sign-up bonuses which range from a 100% match bonus (with up to £150 free), to 150% bonus offering up to £200 and a ‘High Roller’ bonus of up to £300.Then there is a 75% second deposit bonus of up to £100. All of that before you can start to exploit ‘Monthly Loyalty Bonuses’ which could be worth up to £4,000 a month.The glory of the casino sign-up bonus is the fact it works independently to the sportsbook offers, meaning you can receive both sets of free gambling ammo!
And once you become a regular player at William Hill Casino the rewards keep coming with free ‘comp points’ (which can be exchanged for cash) and free slot spins paid in return for your loyalty. Add a scheme which pays you £50 for referring a friend, a VIP Club and you will have to agree William Hill Casino is a happening place.
In fact, with the William Hill Casino – which is playable on browsers, desktops and mobiles making it always accessible to customers – boasting over 350 games (including 80 games which feature progressive jackpot pools) this one of the hippest online casinos in cyberspace.
Additionally the William Hill Live Casino is nothing short of excellent and it offers yet another £25 bonus for customers who play it for a first time.
William Hill Bingo
New Bingo players can enjoy a 400% new player bonus worth up to £40 plus they can enter William Hill Bingo’s ‘New Player Arrivals Lounge’ with exclusive access to free bingo games just for beginners. There is over £3,200 in cash prizes to play for during your first week of play.
William Hill Bingo describes itself as “the UK’s leading brand for online gaming” and are particularly proud of their special games like Deal or No Deal Bingo, their massive choice of 75, 80 and 90 ball bingo games and lots of extras like Chat Games, Loyalty Points and Bingo Jackpots.
All players should be sure to check-in with the Bingo promotions page on a weekly basis as new promotions are added to their Bingo room every seven days.