SkyBet is a rare England-based gambling company which carries the familiar red, white and blue logo of Sky TV. It is owned in partnership by Sky Plc and private equity firm CVC Capital Partners and was valued at £800 million in 2015. It began life in 2000 when BskyB purchased the small telephone and fledgling internet site, Surrey Sports.
Surrey Sports were re-branded as SkyBet in 2002 and in 2006 BskyB made another purchase, this time of 365 Media Group which included TotalBet, GoldBet and UKBetting. These three were amalgamated into SkyBet bolstering its size considerably.
The past ten years has seen consistent growth for SkyBet online which has added an online casino, bingo and poker room to its portfolio plus they own and operate the popular odds comparison site, Oddschecker and are closely related to sportinglife.com. SkyBet is headquartered in Leeds and employs over 500 staff.
SkyBet bookmaker are serious about their sport and they pump plenty of money into the sponsorship of it. Topping the bill is their association with the English Football League (the EFL).
The EFL’s three divisions are collectively known as the SkyBet Championship, SkyBet Leagues One and Two. SkyBet are also title sponsors of the SkyBet Play-Offs.
SkyBet are primarily focused on football betting and they run three immensely popular football products: The Saturday Super6, Fantasy Football and Fantasy Six-a-Side. The Saturday Super6 is the headline act – it is a free to enter competition requiring customers to predict the correct scores of six selected games. If successful they will scoop a £250,000 first prize.
Fantasy Football’s season’s leader-board winners will receive £25,000 and there is a £5,000 weekly prizes for Fantasy Six-a-Side contestants.
To help punters make their decisions SkyBet have a great blog section utilising three Sky Sports pundits, Jamie Redknapp, Ed Chamberlin and, for horse racing, Alex Hammond.
But SkyBet is no one trick pony and scroll down their A-to-Z listing at the left-hand side of the homepage lists a their full complement of sports and ‘Specials’ you can gamble on, there are over 32 in total.
SkyBet have two excellent sign-up bonuses. One requires no deposit and gives new customers a free £10 bet. The other is a £20 free bet offer which simply requires an initial bet of £5 to be placed on a selection of even-money or greater. On the settlement of that wager new customers will automatically be given two free £10 free bet tokens.
Do consider new customers making their first deposit via Moneybookers or Neteller will not be eligible for this promotion and your free bets can only be used as a single or each-way bets. You have 30 days to use your new free bets before they expire.
Free bet offers
New SkyBet customers are also advised to ‘opt-in’ to SkyBet Club where placement of bets totaling £25 on selections priced even-money or greater during the course of a week will be rewarded with a free £5 bet – every week!
There’s always loads of offers and concessions at SkyBet, some of which are free bet promotions. One such example is SkyBet’s ‘Virtual Rewards Happy Hour’ which gives customers a free £5 bet when they place a £10 wager on SkyBet ‘virtual sports’.
Not quite free bets but equally valuable, SkyBet also offer a plethora of daily ‘Price Boosts’ (on football betting and horse racing), ‘Money Back Specials’ and ‘Best Odds Guaranteed’ on horse racing. And all of this is in addition to the immensely popular free-to-enter and valuable Saturday Super 6 prediction game, Fantasy Football and Fantasy Six-a-Side competitions.
Cash Out is available on selected football games and outright bets/markets. Last season one lucky Leicester City fan chose to take advantage of the feature when cashing out his £20 each-way bet (at a guilt-edged 5,000/1) for £108,703,41 in early April.
SkyBet accept the following payment methods: Visa Credit, Visa Debit, Visa Electron, Mastercard, Maestro, Solo & PayPal. Conveniently you can have more several payment methods registered and active with SkyBet concurrently.
Deposits are very quick with a one-click system. SkyBet’s system allows you to make deposits without the need for a pop-up or redirecting you away from page you are viewing.
Withdrawals take between 2-5 days and are subject to a £10 minimum transaction. Card deposits are credited to your account immediately with a £5 minimum transaction.
Contacting SkyBet is very straightforward, customer need to simply hit the ‘Help’ button on the main menu and then ‘How to Contact us’. Three options will then pop-up, ‘Call’, ‘email’ and ‘Live Chat’.
Call operators are available between 8am and midnight seven days a week. UK customers can call 0330 024777 and Live Chat is open 24/7. Emails need to be sent via a query form and replies will be dispatched to your personal address.
SkyBet are also very active on Twitter, they can be followed and contacted on @SkyBet.
SkyBet take responsible gambling very seriously and therefore it is not surprising you will find GamCare, Gambling Therapy and Gambleaware.co.uk accreditation featuring on their site.
Casino, Bingo & Poker
As a new SkyBet Casino customer if you deposit £10 or more and opt in when prompted you will receive an instant £60 bonus. What’s more, when you make a second cash deposit it will be match with a 100% bonus of up to £250.
New Sky Poker players will receive £10 in tournament tokens completely free. Additionally, there is a 200% deposit bonus worth up to £500 and a valuable 500 ‘Poker Points’ which can be used to play in SkyBet freerolls.
First time Bingo players at SkyBingo who spend just £5 can play with £40 as part of the welcome offer.
But beyond the new customer offers, the players cannot fail to be impressed with their portfolio of over 320 games. Those that prefer to play on-the-go can find over 140 games on their Sky Vegas App, it includes some of the hugely popular ‘Mega Jackpot Slots’ which often feature prizes in excess of £5 million.
In 2016 Sky Vegas introduced a tutorial for first time users of the App. It’s really helpful and sets this App apart from its rivals. Likewise, few other mobile casinos can claim to have 3D Roulette and Blackjack.